Platform Walkthrough — https://youtu.be/mdf5GJD6s4U
AscentMed Course Platform Walkthrough
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Full walkthrough — course platform, membership system, GHL CRM, automation pipelines, and webinar funnel
The Client

A medical training company — built by UK GPs, serving junior doctors across specialties.

AscentMed was founded by British GPs to help junior doctors pass the MSRA and MRCGP exams — the gatekeeping tests that determine who gets into specialist training across Anaesthetics, Radiology, GP, and other NHS specialties. Their courses focus specifically on the Professional Dilemmas paper, which is the most neglected and highest-impact part of the MSRA.

When we started working together AscentMed had the expertise and the content. What they needed was a complete digital platform — a membership site, course delivery system, webinar funnel, and a GHL automation backend that could take someone from a free trial signup all the way to a paying member without anyone doing it manually.

We built the entire system end to end.

What I Built

Every layer of the platform — connected and automated.

This was not just a course upload job. Every piece of the system needed to work together — the membership platform, the webinar funnel, the payment flow, the CRM, and the automation sequences that convert free users into paid members.

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WordPress Membership Platform
Full course and membership site built on WordPress. Tiered access — free trial, essentials, plus, and premium members only levels. Each tier unlocks different course content automatically on payment. Members can access their courses, track progress, and manage their subscription.
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Webinar Funnel & Pages
Webinar registration pages built and connected to GHL. Facebook and Google ads drive traffic to the webinar page. Registration triggers an automated confirmation and reminder sequence. Post-webinar follow-up funnels attendees into course purchases automatically.
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GoHighLevel CRM & Automation
Full GHL backend connected to the WordPress platform. Every signup, free trial, purchase, and webinar registration flows into the GHL pipeline automatically. Upsell sequences, follow-up campaigns, and trial-to-paid conversion flows all run without manual intervention.
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Tracking & Analytics
Meta Pixel installed and configured across all pages for Facebook ad retargeting. Google Search Console connected for organic search tracking. Conversion events configured — webinar registration, course purchase, free trial signup — all attributed back to the correct campaign.
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Payment & Access Management
Stripe payment integration connected to the membership platform. When a payment is made, course access is granted automatically at the correct tier. Subscription cancellations revoke access automatically. Zero manual account management needed.
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Platform Integrations
WordPress connected to GHL via webhooks and Zapier. Every user action on the platform — signup, login, purchase, course completion — flows into GHL and triggers the appropriate automation. All platforms speak to each other in real time.
The Webinar to Sales Funnel

How a free webinar turns into a paying member — automatically.

The webinar funnel is AscentMed's primary acquisition channel. Facebook and Google ads drive junior doctors to a registration page. From there everything is automated — nobody at AscentMed needs to follow up, send reminders, or chase sales manually.

Webinar to Membership — Full Automated Funnel
1
Facebook & Google Ads
Ads targeting junior doctors preparing for MSRA and MRCGP exams. Meta Pixel tracking all ad interactions. Retargeting audiences built from website visitors and previous webinar registrants.
Meta AdsGoogle AdsRetargetingMeta Pixel
2
Webinar Registration Page
Clean registration page built on WordPress. Name and email captured. On submission the contact enters GHL pipeline automatically and is tagged by which ad or campaign brought them in.
WordPressRegistration FormGHL PipelineSource Tagging
3
Automated Webinar Reminders
Confirmation email fires immediately on registration. Reminder email 24 hours before. Reminder email and SMS 1 hour before. Show-up rates increase significantly with this sequence in place compared to registration alone.
Email SequenceSMS ReminderGHL Automation
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Post-Webinar Follow-Up
Separate sequences for attendees and no-shows. Attendees get a replay link, a course offer, and a time-limited discount. No-shows get a softer re-engagement with replay and a lower-friction free trial offer. Both paths lead to course enrollment.
Attended FlowNo-Show RecoveryReplay DeliveryCourse Offer
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Free Trial to Paid Member
Free trial signups enter a dedicated conversion sequence — upsell emails showing what the paid tiers include, social proof from other trainees, and urgency around the exam timeline. Trial users who do not convert get a winback sequence before being moved to low-frequency nurture.
Upsell SequenceSocial ProofUrgency EmailsWinback Flow
The Course Platform

Five courses. Tiered access. Zero manual enrollment.

Every course on the platform has a different access level. The right content unlocks automatically when payment is made — no manual granting of access, no spreadsheets, no admin work.

Free
MSRA Free Trial
Two PD chapters, two short mini-mocks, and a one-page PD playbook. The entry point for all new users — designed to demonstrate value and convert to a paid tier.
Members
PD Essentials — Course Videos + Practice Questions
Chaptered video lessons mapped to PD subdomains with linked practice questions after each micro-lesson. Entry-level paid tier for doctors beginning their MSRA preparation.
Members
PD Plus — Everything in Essentials + Mocks and Mini-Mocks
Full timed mocks and mini-mocks added on top of the Essentials content. Builds exam stamina and speed alongside knowledge. Mid-tier for serious candidates.
Members
PD Premium — Plus + Private Coaching Program
Everything in Plus with private 1-to-1 coaching sessions added. Highest tier for candidates who want direct expert feedback on their judgment and answer rationale.
Free
Fully Personal 1-to-1 Coaching for MSRA PD
Standalone 1-to-1 coaching offering for candidates who want personalised support outside the membership tiers. Inquiry-based with a booking flow connected to GHL.
GHL Automation

What runs automatically — without AscentMed lifting a finger.

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Free Trial to Paid Conversion
When someone signs up for the free trial, they enter a GHL pipeline. An automated upsell sequence runs over 7 days — showing what the paid tiers include, sharing trainee success stories, and creating urgency around their exam date.
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Course Access on Purchase
When a payment is made on any tier, the membership platform grants access automatically and GHL fires a welcome email with login details and a getting-started guide. No manual access granting needed.
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Webinar Registration and Reminders
Webinar registrations flow into GHL and trigger confirmation, 24-hour reminder, and 1-hour reminder automatically. Attendees and no-shows get different post-webinar sequences routing them toward the appropriate course offer.
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Tier Upgrade Sequences
Members on Essentials who have been active for 2 weeks receive an automated upsell sequence for Plus. Plus members receive an upsell toward Premium coaching. Upgrade prompts are timed to when engagement is highest.
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Re-engagement for Inactive Members
Members who have not logged in for 7 days receive an automated check-in — reminding them of their exam timeline and sharing a specific lesson or tip to get them back into the platform.
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Review and Testimonial Collection
After a member completes a course or coaching session, GHL fires an automated review request. Positive responses are directed to the public review page. This is how AscentMed built its testimonial base without chasing feedback manually.
What Trainees Say

Results from doctors who used the platform.

★★★★★
"The chaptered PD lessons were perfect for breaks. The mocks felt exactly like test day."
Aisha R.
GPST1, Round 1
★★★★★
"I stopped going with my gut and started using the escalation framework — my PD jumped two deciles."
Tom L.
CT1 Radiology Applicant
★★★★★
"Clear rules of thumb for confidentiality and team dynamics — no fluff."
Meera P.
Psychiatry Applicant
★★★★★
"AscentMed's structured approach helped me focus on what mattered. The mock exams built my confidence."
Mark S.
GP Trainee
The Key Insight

Why course creators need automation — not just a platform.

Most course creators make the same mistake — they spend everything on building the course and nothing on what happens after someone signs up. A free trial without a follow-up sequence is just a free course. A webinar without a post-webinar automation is just a presentation.

What made this build work for AscentMed was connecting every touchpoint. A free trial signup triggers a 7-day upsell sequence. A webinar registration triggers reminders that triple show-up rates. A course purchase triggers an access confirmation and an upgrade prompt two weeks later. None of this requires anyone at AscentMed to do anything manually.

The platform and the automation are one system. That is what turns a course business into a scalable one.

"A course platform without automation is a library. A course platform with automation is a sales engine. The difference is what happens after someone signs up."
— Sheik Oli, on building automated course platforms