Meta Ads Management & Lead Automation | Sheik Oli

Service · Meta Ads + Lead Automation

Running Meta ads without
automation means paying for leads
nobody follows up.

Every lead from a Meta ad followed up in under 5 minutes — automatically. Full campaign setup, Conversion API tracking, lead forms connected to GHL, and sequences that fire the moment someone shows interest.

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5 min

Average time from Meta lead to first follow-up

CAPI

Server-side tracking — full visibility past iOS 14

Zero

Manual steps between ad lead and CRM entry

What Is This

Most businesses run ads.
Few have the system to convert them.

Meta ads can generate leads at scale — but a lead is worthless if nobody follows up quickly. Studies consistently show that responding within 5 minutes increases conversion rates by over 300% compared to responding an hour later. Most businesses respond the next morning.

A Meta ads + automation system closes that gap. Every lead from every campaign enters your CRM in real time — tagged with the ad, campaign, and audience that generated them. A WhatsApp and email sequence fires immediately. Your sales team picks up a warm, context-rich lead instead of a cold name on a list.

On top of that, we set up proper server-side tracking so Meta knows which leads actually converted into customers — making the algorithm smarter and your cost per lead lower over time.

Ad → CRM flow — live Meta + GHL

📘Lead fills Meta form

Ad click

↓ webhook fires instantly

⚡GHL contact created

< 1 sec

↓ sequence starts

💬WhatsApp + Email sent

< 5 min

↓ if no reply

🔔Sales team alerted

Day 1

✓ UTM source, campaign, and ad set all logged in GHL

How It Works

Campaign setup to leads
flowing into your pipeline.

Pixel installation and verification

The Meta Pixel is installed on every page of your website — homepage, landing pages, thank-you pages. We verify it is firing correctly on every event before running a single pound or rupee of ads. Most businesses have a broken or incorrectly installed pixel and do not know it.

Meta PixelEvents ManagerPixel Helper verification

First

Always verified before ads go live

Conversion API — server-side tracking

iOS 14 and browser blockers mean the Meta Pixel alone misses 30–50% of conversions. The Conversion API sends event data directly from your server to Meta — bypassing browser restrictions entirely. This means Meta sees more conversions, the algorithm learns faster, and your cost per lead drops over time. This is non-negotiable on every Meta ads build.

Meta CAPIServer-side eventsGHL integration

30–50%

More conversions visible with CAPI vs Pixel alone

Custom events and conversion mapping

We set up custom conversion events for every meaningful action — booking confirmed, lead form submitted, trial started, purchase completed. Each gets a specific value assigned so Meta's algorithm knows which leads are actually worth money. This is what separates campaigns that scale from campaigns that plateau.

Custom eventsConversion valuesEvent deduplication

Custom

Events per business goal

Campaign build — structure, audiences, and creatives

We build the full campaign structure — lead generation, retargeting, and conversion campaigns across the right objectives. Audiences built from your existing customer list, website visitors, video viewers, and lookalikes. Creative strategy covers hook, body copy, and CTA tested across formats — single image, carousel, video. Every ad has a clear hypothesis so we know what we are testing and why.

Lead gen campaignsRetargetingLookalike audiencesA/B creative tests

3 types

Cold · Warm · Retargeting audiences

Lead form connected to GHL via webhook

Meta native lead forms — the ones that fill in automatically on Facebook and Instagram — are connected to GoHighLevel via a Zapier webhook. The moment someone submits the form, a contact is created in GHL, tagged with the campaign and ad set, pipeline stage is set, and the follow-up sequence starts. Zero delay, zero manual export of leads from Meta.

Meta lead formsZapier webhookGoHighLevelUTM tracking

Real-time

Lead to CRM with no delay

Automated follow-up sequence fires immediately

The moment a lead enters GHL, a WhatsApp message and email fire within minutes. If they do not reply, Day 2 and Day 5 follow-ups run automatically. If they book a call, the sequence stops and demo reminders take over. Every step is logged in the contact record with full source attribution so your team knows exactly which ad drove that lead.

WhatsApp automationEmail sequencesGHL workflows

< 5 min

First follow-up after lead form submit

Offline conversion upload — close the loop

When a lead from a Meta ad becomes a paying customer, that conversion data is fed back to Meta via offline conversions or the CAPI. Meta now knows which ad, audience, and creative actually produced revenue — not just leads. This trains the algorithm on your best customers and steadily improves the quality of leads coming in over time.

Offline conversionsCAPI feedback loopRevenue attribution

ROAS

Properly attributed with feedback loop

Full Flow

From ad click to
warm lead in your pipeline.

Meta Ads → GHL automation flow Live flow

What Gets Built

Six things that make
Meta ads actually work.

🎯

Campaign Structure

Three campaign types working together — not just one ad running with no strategy.

Cold audience — interest and behaviour targeting

Warm retargeting — website visitors and video viewers

Lookalike audiences from customer list

Lead gen, conversion, and awareness objectives

Budget split across funnel stages

📝

Lead Forms and Landing Pages

Native Meta lead forms for frictionless capture. Landing pages for higher-intent conversion campaigns.

Native lead forms — pre-filled, one tap to submit

Custom questions to pre-qualify leads

Thank-you screen with next step CTA

Landing page with Pixel and CAPI firing on submit

Form → GHL connected via webhook

🔬

Creative Testing

Every ad is a hypothesis. We test systematically, not randomly.

Hook testing — first 3 seconds of video or headline

Copy angle testing — pain point vs outcome

Format testing — image vs carousel vs video

CTA testing — book now vs learn more

Winner scaled, loser paused — weekly review

📡

Tracking and Attribution

You cannot improve what you cannot measure. This is the foundation everything else builds on.

Meta Pixel installed and verified on all pages

Conversion API — server-side, no browser dependency

Custom events per conversion goal

UTM parameters on every ad

Offline conversion upload when deals close

⚡

Lead Automation

Every lead followed up in minutes. Not tomorrow. Not after someone checks their notifications.

Lead form → GHL in real time via webhook

WhatsApp fires within 5 minutes

Email confirmation immediately

Day 2 and Day 5 follow-ups if no reply

Source attribution visible in every GHL contact

📊

Reporting and Optimisation

Weekly reviews of what is working and what is not — decisions made on data, not gut.

Cost per lead by campaign and ad set

Lead to qualified rate from GHL data

Frequency monitoring — ad fatigue caught early

Budget reallocation to best performers weekly

Creative refresh schedule to prevent fatigue

What You Get

Everything built, tracked,
and handed over documented.

Complete Meta Ads + Automation system — all deliverables Fully documented

✓

Meta Pixel installed and verifiedOn every page — homepage, landing pages, thank-you pages.

✓

Conversion API configuredServer-side tracking live. iOS 14 impact eliminated.

✓

Custom events mappedEvery conversion goal tracked with a value assigned.

✓

Full campaign structure builtCold, warm, and retargeting campaigns across correct objectives.

✓

Audiences built and savedLookalike, interest, retargeting — ready to launch.

✓

Lead forms createdNative Meta forms connected to GHL via webhook.

✓

GHL automation connectedLeads enter pipeline tagged, sequenced, and followed up automatically.

✓

UTM tracking on every adEvery lead in GHL shows which ad, campaign, and audience drove them.

✓

Offline conversion setupClosed deals fed back to Meta for algorithm training.

✓

Full SOP documentHow to manage campaigns, test creatives, and read the data independently.

Investment

What this costs and
what you get for it.

Meta Ads + Lead Automation — Full Build

Complete campaign setup with full automation

Custom

Scoped on discovery call · Milestone-based payments · Ad spend owned by you directly

What is included

Pixel and CAPI setup and verification

Custom events and conversion mapping

Full campaign structure — cold, warm, retargeting

Audience research and build

Creative strategy and ad copy

Lead forms connected to GHL

Automated follow-up sequences

UTM tracking and attribution

Offline conversion setup

Full SOP and reporting guide

How payment works

40% on project start

30% when tracking is live and verified

20% when campaigns are live and leads flowing

10% on final handover and SOP delivery

Ad spend and platform costs

Ad spend goes directly to Meta — owned by you. Platform costs for any tools used are also yours to own directly.

Common Questions

What clients ask before
we start building.

Do I need a Meta Business account already?

You need a Meta Business Manager account and a Facebook page. If you do not have these set up, I walk you through it — it takes about 30 minutes. The ad account, Pixel, and all assets are set up under your Business Manager so everything stays yours.

What is the minimum ad budget to see results?

For lead generation, most markets need at least $1,500–$2,000 per month to generate enough data for the algorithm to optimise. Below that, learning is too slow. I will tell you what is realistic for your specific market and goal on the discovery call — not a generic number.

What is the Conversion API and why does it matter?

The Meta Pixel fires from a visitor's browser. iOS 14 and ad blockers can prevent it from firing — meaning Meta misses conversions. The Conversion API sends the same data from your server directly to Meta, bypassing the browser entirely. This gives Meta a more complete picture of who is converting, which makes the algorithm significantly better at finding similar people.

Do you manage the ads ongoing or just set them up?

Both options are available. I can do a full setup and handover with SOPs so your team manages them independently. Or I can manage the campaigns on an ongoing basis — weekly optimisation, creative refresh, and reporting. We discuss which makes more sense for your situation on the discovery call.

Do you handle creatives — videos and images?

I handle ad copy, hook writing, and creative strategy — what to test and why. For video production and graphic design I work with what you have or brief a designer or video editor. Most clients have existing brand assets we can work with. If you need production sourced, I can recommend trusted people.

Can this work for Indian markets?

Yes. Meta ads work across India, Southeast Asia, the US, UK, and Australia. The setup is identical — the audience targeting, copy angles, and follow-up sequences are adapted for the specific market. I have built campaigns for Indian SaaS, healthcare, coaching, and service businesses.

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